Key Takeaways
- A regular presence on social media not only affects the image of language schools and educational platforms, but directly supports the recruitment of new learners and builds relationships with existing students.
- A website optimized for SEO and UX is one of the most effective channels for attracting students – it’s worth treating it as the center of the school’s marketing efforts.
- The implementation of LMS and CRM systems significantly improves the management of the learning process and communication with students – investments that pay off quickly.
- Using AI-based tools can increase student engagement, improve personalization of learning, and relieve the team of time-consuming tasks.
- Regularly collecting feedback from students is a simple way to continuously improve our offerings and improve the quality of teaching.
After discussing the challenges, trends and technologies that support language education, it’s time to summarize them in the form of concrete actions worth implementing in a language school or educational platform. This post is not another list of tools – it’s an overview of proven solutions that realistically support the development of educational institutions operating online.T o guide those who want to organize the activities of their language school and use the potential of educational technology for the benefit of the team, students and business. From a social media presence, to optimizing your website and implementing CRM and LMS systems, to leveraging artificial intelligence, we describe tools and practices that make daily operations easier and support the acquisition of new learners.
Engaged language school presence on social media
A strong online and social media presence is one of the key success factors for language schools, both in terms of branding and successful recruitment of new learners. Regularly publishing valuable, high-quality content, such as new vocabulary, idioms, colloquial expressions, short language lessons or cultural trivia, not only strengthens the school’s visibility, but also attracts the attention of potential customers. Channels such as Facebook, Instagram, TikTok or YouTube are perfect for publishing dynamic and interactive content, which influences the engagement of current and prospective students.
It’s also worth investing in creating User Generated Content (UGC)-authentic opinions, reviews, or testimonials from students that increase the school’s credibility and organic reach on social media. An example of an effective strategy is engaging students to post their progress and then sharing this content on the school’s profiles.
Such activities contribute to building a professional image of the school, increase its search engine visibility and help it reach new audiences. The regularity and quality of published content have a direct impact on how the school is perceived and how effectively it acquires new listeners, and using the right tools and channels significantly facilitates this process.
Tools such as Canva (for easily creating attractive graphics), Hootsuite (for managing social media posts), and Buffer (which allows scheduling posts across multiple platforms), can greatly facilitate daily online activities. Moreover, language schools can use video creation and editing tools such as InShot or Adobe Spark to publish short educational videos, which is particularly effective on Instagram or TikTok. These platforms favor presenting materials in the form of engaging “Reels,” or short videos, which are among the most popular content formats today.
Optimized website supporting a strong online presence
In addition to being easy to use and attractive to the user, a website should also be search engine optimized (SEO) to increase online visibility. Quickly finding your educational offerings online and attractively presented will guarantee you more inquiries from students, while the usability layer – an aesthetically pleasing and functional design – will improve their engagement, increasing conversions.
A website that is well designed and takes SEO guidelines into account, is an investment. However, the results are worth it. For example, traffic to the website of one of our clients in Poland increased by 300% after implementing SEO solutions: from 10.2k clicks in 2022 to 40.3k in 2023. In addition, the number of impressions increased by 370%: from 566k in 2022 to 2.65M in 2023. This amount of traffic has contributed to an increased conversion rate, thanks to simultaneous work on the domain’s UX/UI.
By making even small optimization changes from the UX (user experience) area, you are able to influence the retention of attention of current and future students on your language school’s website, as well as increase course enrollment.
In order to build a strong position for your language school in the online space, it is worth using, among other things, the Clarity tool, which helps to see how your audience interacts with the website and what their attention is focused on and what is most important to them.
By regularly adding engaging content to your blog, you will improve the position of your entire site in search engines, but you will also gain space to offer your students additional online self-study materials, such as repetitions, quizzes, vocabulary databases or grammar rule pull-outs. It’s also worth remembering the dedicated graphics you can prepare yourself in Canva. Infographics, grammar tables and mini picture glossaries are well received by students, especially in the youngest age group of 4-12.
A structured online learning management system (LMS/SMS)
Implementation of the LMS platform, which supports virtual classroom activities, course management and student assessment, facilitates the work of lecturers (conducting remote learning) and increases teaching efficiency.
The system helps not only the students, but also the teachers by facilitating their daily work (program planning and implementation), reduce the risk of turnover in your school. There are inexpensive LMS platforms that can be scaled up as your school grows. However, it is worth paying attention to the proper integration of such platforms with your website. At a later stage of language school development, you can consider building a proprietary LMS fully responsive to your individual teaching system.
Are you already using LMS solutions at your school? If so, we would love to hear your opinion on the advantages and limitations of your chosen platform.
Tools used by our customers and partners include:
- LangLion – LMS platform that integrates course management, payments and student communication in one place.
- ActiveNow – a comprehensive LMS platform that facilitates course management, class schedules, and communication between teachers and students.
- Kivo – LMS system designed for language schools, offering tools for organizing classes, tracking student progress and managing school administration.
CRM – a system for efficient management of relations with trainees
Implementing a customer relationship management (CRM) system tailored to language schools will streamline the recruitment process, manage leads (potential new learners) and increase retention (with notifications, you can easily contact learners whose course is ending to offer a follow-up).
The intuitive CRM system improves the efficiency of day-to-day administrative activities such as scheduling, follow-ups and ongoing communication with students. The system relieves administrative duties, allowing management and teachers to focus on the learning process and keeping students engaged.
A good complement to the CRM is a payment integration system that allows for automatic invoicing, tracking of payments and arrears, and sending reminders of upcoming deadlines.
There are many CRM systems to choose from, which can easily be adapted to the needs of language schools. The investment in the tool pays for itself quickly, improving staff time efficiency, optimizing recruitment and student retention processes.
Are you already using a CRM system at your language school? We’d love to hear your opinion on the tool you’ve chosen and its features that make it easier to manage your facility.
We recommend using CRMs such as:
- HubSpot – intuitive CRM that offers tools to automate marketing, track interactions with prospective students, and analyze campaign effectiveness. It supports language school owners in increasing recruitment efficiency and building lasting relationships with customers.
- Pipedrive – a simple and effective CRM that focuses on sales management. Pipedrive offers an intuitive interface that makes it easy to track sales progress and analyze results, which can significantly improve recruitment and student relationship management.
- Zoho CRM – a comprehensive CRM platform that helps language school owners manage relationships with students, automate marketing and sales processes, and analyze data. It makes it easier to recruit new students and retain current ones.
- Livespace – a specialized CRM that places a strong emphasis on automating sales processes, tracking customer activity and analyzing data. Livespace helps language school owners better manage contacts and tasks, which increases the efficiency of the school’s operations.
Receive feedback to continuously provide high quality teaching
Implementing a system to regularly evaluate the quality of teaching and student satisfaction with classes improves the reputation of the institution. Surveys and analyses of student performance provide valuable information. They can be used to improve the curriculum and offerings, as well as the way lecturers conduct their classes.
Among the self-administered survey and feedback tools that are available for free are:
- Google Forms — a free tool for creating and analyzing online surveys. It allows you to easily collect feedback from students and monitor results in real time.
- SurveyMonkey — a popular survey creation tool with a wide range of customization and results analysis options.
- Typeform — an interactive tool for creating surveys and forms that are visually appealing and engaging for users.
- Zoho Survey — a comprehensive online survey creation tool with rich data analysis and reporting capabilities, possible integration with Zoho CRM, free and paid plans available.
Receiving regular feedback will help improve your language school’s educational service offerings and better tailor them to the needs of new and existing students. If you are already using a feedback management system on your site, we encourage you to share your experience with us.
Learning tools powered by AI solutions
When managing a language school, it makes sense to use the potential of AI to increase its competitiveness and optimize and make the learning process more attractive. Artificial intelligence used in a targeted and controlled manner promotes students’ perception of learning as more innovative and effective compared to traditional methods.
A good example is educational games for placement on your website, using AI to analyze user action patterns. Based on the collected data, the game can adapt to each student’s individual needs and learning style.
The use of AI in English courses makes it possible to propose personalized lessons, monitor student progress, and tailor the difficulty level and type of exercises to the student’s abilities. Unlike traditional textbooks and worksheets, which are standardized and aimed at a wide audience, AI can provide a unique, personalized learning experience that engages students more and increases learning efficiency.
Implementing AI-based tools also optimizes the process of assessing and conducting administrative and operational tasks in a language school.
Incorporate these platforms as supporting tools in the curriculum to complement traditional teaching methods:
Use chatbots as a support tool for homework or classroom activities, allowing students to practice in real conversations:
- Replika (chatbot AI)
Use these tools to supplement teacher evaluations, providing additional feedback to students and saving teachers’ time:
Incorporate these tools into the learning materials provided to students, allowing them to use AI-generated fiches for effective learning:
Present your language school’s strengths
Take advantage of the opportunity to increase your language school’s online visibility and achieve rewarding business results. If you’re interested in the industry trends described earlier, are struggling with any of the problems mentioned above, have taken action on your own but to no avail, or need help with any element of your marketing strategy, we’re ready to help!
Make an appointment for a free consultation and see what we can do together
By working with the CodeUnion team, you gain:
- Online activities tailored to the requirements of the EdTech industry through experience working with similar entities.
- Dedicated, permanent team of specialists with a committed and contactable Project Manager.
- Spojrzenie na stronę internetową szkoły językowej jako funkcjonalną część całościowej strategii marketingowe.
- A look at the language school’s website as a functional part of an overall marketing strategy.
- Transparent pricing – you know what you are paying for, and compensation goes directly to team members, which motivates us to work for your success.
FAQ – Frequently Asked Questions
What tools are most useful for creating content for a language school's social media?
What tools are most useful for creating content for a language school's social media?
For creating graphics, use Canva, and for managing publications, Hootsuite or Buffer will work well. Videos for social media can be created and edited with tools such as InShot or Adobe Spark, which is especially useful on platforms such as Instagram or TikTok.
Is it worth investing in paid LMS platforms if the school is just starting out online?
Is it worth investing in paid LMS platforms if the school is just starting out online?
Yes, because even inexpensive LMS platforms significantly facilitate the work of lecturers and increase teaching efficiency. These systems support course management, communication with students and online instruction. They can be scaled up as the school grows, and later – if necessary – can be replaced by an authoring solution.
What features should a good CRM for a language school have?
What features should a good CRM for a language school have?
The CRM should support lead management, enrollment processing, communication with students, as well as reminder automation and integration with the payment system (e.g. invoicing, arrears tracking). The goal is to relieve the team of administrative duties and increase work efficiency.
How can AI support teachers in their daily work with students?
How can AI support teachers in their daily work with students?
AI can be used to personalize lessons, monitor student progress, and adjust the difficulty level of exercises. It can also support teachers in grading, conducting repetitive administrative tasks, and creating engaging learning materials (e.g., fiches, quizzes, chatbots).
How often is it a good idea to collect feedback from learners and in what form is it best to do so?
How often is it a good idea to collect feedback from learners and in what form is it best to do so?
Feedback should be solicited on a regular basis, such as at the end of a course or semester. Free tools such as Google Forms, SurveyMonkey, Typeform or Zoho Survey can be used for this purpose. The feedback collected helps to improve the offering and quality of teaching.