How we scaled Novakid’s global growth through
UX, UI & Webflow landing pages
Scope: UX/UI, CRO, Webflow landing pages, localization for multiple markets, integration with Google/Facebook/Influencer campaigns, A/B testing
Technologies: Webflow, HTML/CSS, JavaScript (within Webflow), GTM, Google Analytics
Tools: Asana, Google Sheets personalized data dashboard, Checklists, Figma, Google Optimize, WhatsApp, Slack
Duration: 3 months
Team: Project Manager, UX Specialist, CRO Specialist, UI Designer, Webflow Developer
The Need for a New Approach
As Novakid expanded into new markets, it became clear that marketing materials had to do more than translate—they needed to resonate. Users were increasingly making decisions directly on landing pages. The Novakid team wanted greater control over user journeys and a system that would allow for flexible, rapid updates.
Why Webflow?
After evaluating the needs and challenges, we chose Webflow as the foundation for building landing pages. This platform allowed for fast iteration, direct editing without developers, and quick adaptation to insights from A/B tests and campaign data.
UX and UI Design Work
We began by auditing the existing pages to identify friction points and gaps in communication. Our focus was to:
– simplify content structure,
– clarify messaging hierarchy,
– strengthen social proof (e.g., parent testimonials),
– create a unified, friendly design that speaks to parents.
We designed multiple layouts tailored to different traffic sources—whether it came from Google Ads, Facebook campaigns, or influencer activities.
Conversion Rate Optimization
Alongside design, we established a CRO (Conversion Rate Optimization) workflow. Each page was tested based on:
– form length and structure,
– section order and visibility,
– messaging clarity and perceived value,
– call-to-action placement and impact.
Cross-Team Collaboration
We closely collaborated with the paid media, SEO, and influencer marketing teams to ensure the landing pages matched the intent and context of each campaign. Thanks to this alignment, we could tailor pages to specific markets and sources of traffic.
Tools like Asana, our custom This Month budget tracker, and detailed checklists for every platform helped manage production across multiple languages and market versions.
Scaling Across Markets
Launching tailored pages for countries like Spain, Germany, and France—and later Brazil, South Korea, and Japan—required more than translation. It involved cultural adaptation, visual tone adjustments, and local messaging strategies. Webflow enabled us to manage this complexity efficiently and independently of engineering resources.
Results
What started as a local campaign in Poland evolved into a comprehensive digital presence supporting Novakid across nine markets. The newly designed Webflow landing pages results:
Expanded from Local to International
What began as a single-market effort in Poland transformed into a scalable system that now supports Novakid across nine international markets.
Lower Cost per Conversion
Improved structure, copy, and CRO tactics led to a measurable drop in customer acquisition costs.
Higher Trial Sign-Up Rates
The redesigned Webflow landing pages significantly boosted the number of trial lesson registrations by improving user experience and clarity of messaging.
Landing Pages as a Performance Engine
The new landing pages became central to Novakid’s paid media and influencer campaigns, acting as a key step in high-converting funnels.
What Made It Work
A key driver of success was Novakid’s openness to experimentation and their proactive mindset. Our expertise in UX/UI, paired with data-driven design and close communication, allowed us to respond fast and effectively to new needs and insights.
The outcome: flexible, high-performing landing pages that evolved alongside the client’s global journey—always ready for the next market, the next challenge, and the next round of optimization.
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