Novakid.blog – a new era for an educational blog: more features, higher engagement, better SEO
Scope: UX/UI redesign, WordPress CMS implementation, SEO support
Technologies: WordPress, ACF Pro
Duration: 10 weeks
Team: Project Manager, UX/UI Designer, Brand Designer, Full-Stack Developer, Front-End Developer

Challenges
The client’s previous blog didn’t match the modern look and feel of the main Novakid platform — it was visually outdated, unintuitive to manage, and difficult to use. The lack of interactive features resulted in low user engagement. Additionally, the blog’s poor CMS structure and lack of SEO optimization limited its ability to generate organic traffic.
Results
Modern visual identity aligned with the main platform
The blog no longer feels disconnected – it’s now a fully integrated part of the Novakid ecosystem.
Faster content publishing
The client’s team can now manage and publish content more efficiently across multiple languages and regions.
Higher user engagement
New features like quizzes and contests improved interactivity and boosted retention metrics.
Secure and effective SEO migration
The blog maintained its Google rankings while laying a strong foundation for continued organic growth.
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