FORELL – a new brand with a strong identity. Branding and landing page ready to grow
Starting a new business is always a gargantuan task – what should you begin with? What items do you need at the very beginning to gather people’s attention and start showcasing your products and services? These are the very questions our clients were asking themselves when they came to discuss the next (or the first!) steps in the project we carried out with them.
Scope: Branding, promotional materials, design and implementation of a landing page
Technologies: WordPress, ACF Pro
Duration: 3 weeks
Team: PM, UX/UI Designer, Brand Designer, Full-Stack Developer
What are you looking for?
Investors reached out to us after finding about CodeUnion online. They knew they needed a landing page website, which will in time need to grow into a full-fledged store, but they didn’t know that we’ll be able to help them with not only that.
Could our designers help you?
We quickly realized that our new potential clients had some vague ideas, but other than that, they almost didn’t have anything – they had a name for the brand, but not the logo, not any other branding, were even uncertain what products they will be offering.
The time was already ticking down
They were certain that a business fair scheduled to take place in Warsaw in a few weeks will be an ideal opportunity to start gathering some connections and start showcasing what the new brand had to offer – we needed to factor that in to establish what deliverables will bring the most value to our customer.
What should our values be? How could we represent them?
We quickly understood that luxury is what the brand should represent. During the initial meetings we already started benchmarking and working on moodboards how we can convey these values to the audience. Colors were chosen, fonts were agreed. Once we presented the first options for the logos, the choice was obvious – “we want this one, I love it. It’s fantastic.” Ela exclaimed.
Since we know what we want, let’s go towards it
The fair needs the website with a contact form, a rollup stand, some flyers that outline what we’re offering and business cards, so that people can get in contact quickly and directly. We’re running out of time and product pictures aren’t ready yet, but we’ll be able to achieve this, right? Right…?
Designing with care and compassion, delivering with the speed of light
And so we were – the designs were reiterated a few times, the content was produced as we moved along, the product pictures were delivered just in time, the website was already being coded when the designs weren’t fully ready… and the results speak for themselves. CodeUnion overdelivered and exceeded expectations – both parties were in awe of what we were able to accomplish given the time constraints.
Project summary
The fair came and went, some valuable business connections were made, hands were shaken, contact details exchanged. We all breathed a sigh of relief, took a few steps back, started to regroup and measure the success. That landing page was only the beginning.
Do you want to see your business endeavors success and grow? Do you want to collaborate with experts hellbent to help you like no other agency would? Feel free to reach out – we’ll be happy to discuss the next steps.
Deliverables
As a completely new brand in the HORECA market, FORELL needed a full branding package and a modern, functional landing page. The client aimed for an elegant image, consistent visual identity, and tools ready to support business growth. There was a lack of promotional materials, a cohesive logo, and a clear brand narrative that would stand out in the premium segment.
We designed an elegant and cohesive visual identity
We created a minimalist, multilingual teaser website
We prepared a complete set of promotional materials
We ensured the brand is ready for digital growth
Key results
Consistent visual identity with a premium look
The brand’s visual language immediately conveys quality, sophistication, and professionalism.
Striking website that grabs attention
A strong first impression and minimalist design encourage visitors to explore and reach out.
Professional presentation of the offer
From day one, FORELL looks like a mature, aspirational brand — building instant trust.
Complete toolkit for sales and PR launch
A full set of materials supports sales efforts, communication, and promotional activities.
Do you have an idea, a question or an unfinished project?
We are here to help – humanely, concretely and with commitment.